Archive for July, 2012

Are Travel Agents Joining Dinosaurs?

Are Travel Agents Joining Dinosaurs?

Remember when music really was music, created on vinyl discs and presented in paper sleeves? We marveled at the advent of tapes, which actually didn’t get scratched, which you could even play in the car! Even then, the record industry, if you can still call it that, moved on with progress. CDs came next, boasting better sound quality, and storing so much on such a small disc. Now it’s MP3s and downloads; your own choice of compilations while you jog, travel on the train, or even on the plane! No wonder records are confined to antique shops. With no flexibility to be transportable, easily damaged, difficult to distribute to meet demand and all the other problems, the record industry had to evolve to flourish, and now there is no going back to the ‘good old days’.

 Likewise telephones and beepers have evolved from the fixed location devices which once were marveled at.

First cordless phones, then cell phones, which gradually shrank to the size of a hotel bar of soap, meant that even communications became instant wherever you happen to be. It is hard to describe to youngsters today that once upon a time, if you were out of the office you were uncontactable. Doctors had beepers which alerted them to head for the nearest public telephone and call for the message; not a terribly effective method for life-threatening situations, but just 20 years or so ago it was the best we had.

 On the other hand, dinosaurs are history. Apparently unable to adapt and evolve they quite literally became extinct. There’s a lesson in this for us all somewhere. Technology, businesses and attitudes all have to progress and develop to meet the needs of today’s frenetic lifestyle.

Now here is the challenge greater and the benefits more rewarding than in the travel industry. While some travel agents are hanging up their hat, no longer seeing clients calling in their office to book next year’s holiday, others are welcoming the 21st century with open arms and using all the technology at their disposal to evolve into an integral part of the travel industry.

 With advances in home computers and software packages, the availability of travel information, destinations and flight availability are more accessible than ever. Travel agents are in the unique position to offer a service to clients, firstly by saving clients time by doing the searching for them, and secondly by seeing ‘the big picture’ by using the Travel Agents’ Reservations System. The cheapest flight may not be the best in terms of flight duration and number of connections. Offering clients the chance to save hours between connections for just a few dollars more is an invaluable service to travelers for whom time is precious. Travel agents can also offer a whole package of services from visa information to arranging transportation to a hotel. In a strange country, these services are invaluable to busy business travelers and those who want to relax and enjoy their vacation without worrying about local language and costs.

 In these economically restricted times, the fittest will survive by seeing the advantages of the economic downturn. Hotels and car hire companies are desperate for business, so travel agents should use their business advantage to press for extra add-ons for their clients; a room upgrade, a free night’s stay or free airport parking. Clients are bound to be impressed with the added value they receive by using a travel agent and will become loyal customers. Finally, using a travel agent backed by an internationally recognized organizations such as IATA or ASTA means that if things do go wrong, the customer is represented by a professional with some clout, who is able to negotiate for recompense or a better deal. For those with a broader view and a ‘half-full glass’ mentality, the potential is there for travel agents to develop with the 21st century, carving out a niche which makes them invaluable rather than extinct.

The Best Interactive Marketing Agencies

The Best Interactive Marketing Agencies
Having one of the very best interactive marketing agencies working on your marketing campaign will surely help your website skyrocket toward stardom. There are indeed all kinds of ways to market a website. Of course, not everyone has the training on how to practice it correctly. This is why it can be very helpful hiring an established team of Web designers to help get a website off the ground. The most difficult task is knowing where to go to find the agency that is going to suit your budget, suit your marketing needs and suit the needs of your company.

Interactive marketing agencies have the sole responsibility of making a clients website profitable, in general. In a more specific sense, the website needs to be able to stay up to date on what is going on in the technological world by engaging in marketing strategies and campaigns that are effective and serve their purposes well. Having developers stay on target with their relationships with their customers is the key toward success. Networking clients and their prospects will keep everyone in the loop. Sometimes, these things tend to slip through the cracks but it is imperative that this doesnt happen. Everything that a great company is going to do is going to revolve around garnering traffic to their clients site. Of course, the first thing that prospects notice when visiting a website is seeing how eye catching it is.

After they are hooked in, then it is all about the content. Without constant fresh content, websites can get stale quickly. This is why investing in a marketing agency that goes beyond the artistic aspect can be a smart investment. Other factors that need to be looked into with any interactive marketing agency is online advertising, online branding, search engine optimization, search engine marketing, and mobile marketing. These are just a few of the additional elements with marketing that can be used to get ones website noticed. With an experienced team on your side, all of these things will be handled with care. The trick is letting them know what is wanted in order to get the desired results. It is all about communication. This also reins true with visiting prospects as they will need an excuse to return and invest with ones website time and time again.

With online marketing experts on ones team, great things will happen. Investing in these types of people will make all the difference in the world. There are many ways to help get a website recognized. Contact the best rated interactive marketing agencies in your area (or anywhere on the globe, for that matter) and see what they can do.